GT Book Review: A.P.E.: Author, Publisher, Entrepreneur

GT Book ReviewYou’re creative, right?  And like most people these days, I bet you could use some extra cash to cushion the fall from budget grace.

If you’re a writer, you may have wondered as I did if it’s possible to become an author and earn income from your talent.  Today, that can be a real possibility if you’re willing to dive in and learn, take action and refine your strategies.

The impetus for Getting Traction is to share what I’m learning along the way about all the flexible, online strategies for creative people to earn income from…well… anywhere.

I’ve found plenty of blogs and other resources designed to help us navigate the wild new world of online income strategies and market our writing talents. Mediocre how-to books are abundant, so when you find one that’s indispensable it’s worth talking about. (check out the Toolkit section for a growing list of resources for creative entrepreneurs)

The new truth in publishing is that anyone can write and publish a book.  Translating that into a quality product that is entertaining, helpful or inspirational, then ensuring that it will sell is a whole ‘nother thing!  In order to do it right, we need to be voracious learners willing to take some risks and venture into uncharted territories.

I have two new favorite books that are more reference books than light reading, although both are written in a comfortable guide style that is enjoyable. They have become invaluable in helping me chart a course as a writer/author so that I know what questions to ask and where to find reliable answers.

My first is APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki.  You may recognize the name from Apple history, or perhaps from some of his great T.E.D. talks.  If not, it would be worth listening in on some of those, just to see if his style and insights work for you.  He’s written some other valuable books on startups and one of my favorites, Enchantment: The Art of Changing Hearts, Minds, and Actions.  Granted, he has a big advantage over new authors, with a million twitter followers and such.  Still the content is worth the price of the book and focusing some attention on the steps he outlines.

A.P.E. is a guide book to help you avoid the mistakes that will be inevitable if you attempt to traverse the e-publishing Himalayas without a guide. This is a fast changing terrain, and one of the advantages of e-books is that they are easily updated as conditions and the industry change.

And change they will…faster than many of us can adapt on our own.  Just imagine…before 2007 most of us had never heard of Facebook!  That’s less than 7 years that have changed the internet and our society forever.

A.P.E. covers everything, from deciding if you really should write a book, to how to finance, upload, price and market your book.  The publishing world is changing and writers have a new kind of freedom in this more democratic atmosphere to determine their own path without the gatekeepers of the past.

Baby Boomers to Millennials…we’re embracing entrepreneurship at rates never seen before.  Opportunities are out there, we can market to anywhere in the world and the internet has leveraged our reach to help us find our niche market.

Still…unless you have loads of money to pay a trusted partner to do it all, you need a guide to ensure you know the questions to ask, as well as when to find a consultant to help, and this is a great place to start!

I’d love to hear your comments about this or other books that help writers become authors and entrepreneurs.

Next review up:  Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) by Sean Platt and Johnny B. Truant.

For more on Creative Business and Entrepreneurship at Getting Traction:

Blog Favorites: Gone with the Wynns

Creative Business


Leave a Comment

Filed under Blog, Creative Business, E-publishing, Entrepreneurship

Leave a Reply

Your email address will not be published. Required fields are marked *